Hello, I’m Gian 👋🏻
I’m a London-based event curator, marketer, writer, a Japanophile, and the author of The Craftsman Newsletter.
A box of wonders
I have a box full of postcards that I’ve collected over the years. The oldest are from 1992, from a Pink Floyd special edition boxset I loved. Many are from when I moved to Europe in the early 2000s. I’ve picked them up during work trips, holidays, and
A happy birthday in lockdown
For my birthdays, I like to bring together friends from different walks of (my) life to break bread (and drink wine!). This year eating together was not an option, as I found myself in lockdown like many, many others. I had been self-isolating for the previous two months without having
Virtual events need to break the fourth wall
When COVID-19 pulled the rug from under event organisers’ feet, forcing them to postpone or cancel, they scrambled to find new experiences that would fill up the void. Naturally, the quickest way to replace them was through live-streaming sessions on Zoom, Instagram Live, YouTube, etc. Virtual events can be great
OEO Studio: Breathing New Life Into Craftsmanship
Thomas Lykke's grandfather was a carpenter. He transmitted to his grandson a passion for wood, the knowledge of how to use the tools, a genuine care for quality and, of course, the aesthetics of a well made object. Many years later, after training as a fashion designer in
Teachings from Japanese craftsmanship: what is enough?
This essay has been adapted from a short talk I gave at the Grande Finale of the House of Beautiful Business in Lisbon on November 6th, 2019 (watch the video). In March of this year I quit my job. I was feeling exhausted physically and mentally, and there was something
Tanimura Tango and Japan's Vanishing Chasen Craft
In Takayama, Nara prefecture, Tanimura Jun, professionally known as Tanimura Tango, continues a legacy that few others have maintained. As the 20th generation chasen master craftsman, he creates bamboo whisks essential for preparing matcha tea. Growing up, he showed no interest in the family tradition, nor was he pressured to
Endings Summit at Techfestival 2019
In September 2019, I co-curated the Endings Summit at Techfestival in Copenhagen, an event focused on designing better endings for products, services, relationships, and life. I was also the producer and host of the Studio Stage and official Techfestival podcast. The third edition of Techfestival took place 5-7 September 2019
Ritual: Printing One Photo A Day
A few years ago I came to the conclusion that a printed photograph is worth hundreds, if not thousands of digital photos stored on your phone or hard drive. I started digital photography in 2002 with a Nikon Coolpix 2500, followed by a Nikon D70 DSLR in 2004, and then
The Serendipity Engine
Earlier this year I left my job. I felt a strong urge to recharge physically and, more important, mentally. The role had created a series of positive connections and had me embark on an intense public speaking spree, but I was exhausted and creatively stuck. On top of that I
The Webby Awards & The Lovie Awards
From 2016 to early 2019, I served as the European Marketing Director of the Webby Awards and the Lovie Awards. The Webby Awards is the leading international award honouring excellence on the Internet. The New York Times called the Webbys the "Oscars of the Internet". The Lovie Awards
My LEGO Wall - From Work Tool to Art Installation
If you've visited my home in the last 5+ years or had a video call with me, you've noticed my LEGO Wall. It's a conversation starter for adults and a magnet for kids. What you might not know is how it got started. Yes,
Velocitize interview on storytelling, great digital work, and personal vs. personalised experiences
Back in November 2018 I sat down with Andy North from Velocitize, a publication by WP Engine that shares strategic insights on digital experiences to marketers and agency folk, to discuss marketing trends and how brands can approach the constant evolution of how we converse and tell stories online. Some
