Velocitize interview on storytelling, great digital work, and personal vs. personalised experiences
Back in November 2018 I sat down with Andy North from Velocitize, a publication by WP Engine that shares strategic insights on digital experiences to marketers and agency folk, to discuss marketing trends and how brands can approach the constant evolution of how we converse and tell stories online.
Some trends, such as voice, transcend markets, said Chicco. “Voice is happening globally,” he said. “It’s a very natural way to communicate.” But personalization is one area where craftsmanship will make a difference.
We also talked about the natural evolution of voice technology, how culture shapes great digital work, emoji being the spice of text communications, and the difference between creating personalised experiences versus a personal experience for your customers/users/audience.
Here you can read/watch excerpts from my conversation with Andy.