Experience Design
From banal conference badge to collectible item
Throwback to 2010 when I was leading marketing and communications at the PICNIC Festival in Amsterdam during the day, and the Conference Director of Frontiers of Interaction in Rome at night. The first decade of the 2000s had been a fervent period for innovative media-tech-creativity conferences to rise and refresh
Virtual events need to break the fourth wall
When COVID-19 pulled the rug from under event organisers’ feet, forcing them to postpone or cancel, they scrambled to find new experiences that would fill up the void. Naturally, the quickest way to replace them was through live-streaming sessions on Zoom, Instagram Live, YouTube, etc. Virtual events can be great
Velocitize interview on storytelling, great digital work, and personal vs. personalised experiences
Back in November 2018 I sat down with Andy North from Velocitize, a publication by WP Engine that shares strategic insights on digital experiences to marketers and agency folk, to discuss marketing trends and how brands can approach the constant evolution of how we converse and tell stories online. Some