Experience Design

Gianfranco Chicco
Members Public

Virtual events need to break the fourth wall

When COVID-19 pulled the rug from under event organisers’ feet, forcing them to postpone or cancel, they scrambled to find new experiences that would fill up the void. Naturally, the quickest way to replace them was through live-streaming sessions on Zoom, Instagram Live, YouTube, etc. Virtual events can be great

Gianfranco Chicco
Members Public

Velocitize interview on storytelling, great digital work, and personal vs. personalised experiences

Back in November 2018 I sat down with Andy North from Velocitize, a publication by WP Engine that shares strategic insights on digital experiences to marketers and agency folk, to discuss marketing trends and how brands can approach the constant evolution of how we converse and tell stories online. Some