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[micromarketing] Buying paper tissues? No more!

  • Posted by Gian
  • August 9, 2008

Tokyo is full of micro-marketing initiatives and one of the first that caught my attention is the distribution of sponsored paper tissue packs on the street.

Only few times have I seen leaflets being given away, which in most crowded cities is a major source of urban waste (especially around the area in which they are [...]