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Food in Japanese Kombinis cries “grab me!”
Japanese Kombinis, from the english “convenience store”, are small everything-you-might-ever-ever-need shops spread all around Japan (more than 40.000 according to Japan Guide) and usually open 24hs. There are many of them, 7 eleven, AM/PM, Sunkus, Family Mart, Heart-in, Lawson (my fav) and often you find several in the same block. I read somewhere (can’t find [...]
[micromarketing] Buying paper tissues? No more!
Tokyo is full of micro-marketing initiatives and one of the first that caught my attention is the distribution of sponsored paper tissue packs on the street.
Only few times have I seen leaflets being given away, which in most crowded cities is a major source of urban waste (especially around the area in which they are [...]
Kevin Roberts on Dreams a the World Business Forum 2007
What a best way of starting to populate this blog than some conclusions on Kevin Robert’s participation to the recent World Business Forum 2007 that took place in Milan 23-24 October. Why him? Well, he’s probably the most representative speaker for a marketer (though I really don’t consider myself a pure blood marketing guy, but [...]
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