Jack of all trades…

Robin Good is a successful Italian online publisher that I met a couple of years ago thanks to 7th Floor. He is based in Rome and from there runs several websites like MasterNewMedia and RobinGood TV and shares his knowledge through “his” university: POP. I’ve seen him in action in many events like Barcamps, Pangea [...]

If you have followed yesterday’s Apple keynote presentation of the new Macbooks (if not, watch it here) you have noticed that Steve Jobs one-man-show was replaced with a balanced, all planned, three-man-show with Steve Jobs, Tim Cook and Jonathan “Jony” Ive. Cook (Apple’s COO) and Ive (Senior VP of Design) are well known as vital [...]

Japanese Kombinis, from the english “convenience store”, are small everything-you-might-ever-ever-need shops spread all around Japan (more than 40.000 according to Japan Guide) and usually open 24hs. There are many of them, 7 eleven, AM/PM, Sunkus, Family Mart, Heart-in, Lawson (my fav) and often you find several in the same block. I read somewhere (can’t find [...]

If you are the kind of person that judges a book (and he who’s reading) by its cover, well, you might have a hard time doing so in Japan. Japanese people read a lot while commuting in subways and trains (that is if they are not playing with a PSP, fiddling with the mobile phone [...]

Tokyo is full of micro-marketing initiatives and one of the first that caught my attention is the distribution of sponsored paper tissue packs on the street.

Only few times have I seen leaflets being given away, which in most crowded cities is a major source of urban waste (especially around the area in which they are [...]

What a best way of starting to populate this blog than some conclusions on Kevin Robert’s participation to the recent World Business Forum 2007 that took place in Milan 23-24 October. Why him? Well, he’s probably the most representative speaker for a marketer (though I really don’t consider myself a pure blood marketing guy, but [...]