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	<title>Jack of all trades... &#187; digital</title>
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	<link>http://www.gchicco.com</link>
	<description>Gianfranco Chicco&#039;s blog: a place to collect ideas, experiences and random thoughts...</description>
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		<title>Tony Xiao instant photography digital camera available from today</title>
		<link>http://www.gchicco.com/2008/11/28/tony-xiao-instant-photography-digital-camera-available-from-today/</link>
		<comments>http://www.gchicco.com/2008/11/28/tony-xiao-instant-photography-digital-camera-available-from-today/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 12:05:14 +0000</pubDate>
		<dc:creator>Gian</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[digital camera]]></category>
		<category><![CDATA[instant photography]]></category>
		<category><![CDATA[tomy xiao]]></category>
		<category><![CDATA[zink]]></category>

		<guid isPermaLink="false">http://www.gchicco.com/?p=71</guid>
		<description><![CDATA[Since today, Tomy is selling in Japan it&#8217;s XIAO digital camera that features an embedded Zink ink printer for producing instant photos. The concept is similar to the Fuji Instax Mini instant cameras (which themselves derived more or less directly from Polaroid insant film) with the huge difference that the Xiao (which means &#8220;small&#8221; in [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Since today, <strong>Tomy</strong> is selling in Japan it&#8217;s <a href="http://www.takaratomy.co.jp/products/xiao/" target="_blank">XIAO</a> digital camera that features an embedded Zink ink printer for producing instant photos. The concept is similar to the <a href="http://www.fujifilm.com/products/instant_photo/index.html" target="_blank">Fuji Instax Mini</a> instant cameras (which themselves derived more or less directly from Polaroid insant film) with the huge difference that the Xiao (which means &#8220;small&#8221; in Chinese) is a 5megapixel digital camera, which means that you can preview the photo before printing it. The camera prints <strong>5&#215;7.6cm</strong> borderless photos which are said to be durable and fade resistant (still haven&#8217;t seen one).</p>
<p><a href="http://www.gchicco.com/wp-content/uploads/2008/11/tomy-xiao.jpg"><img class="alignnone size-medium wp-image-72" title="Tomy Xiao" src="http://www.gchicco.com/wp-content/uploads/2008/11/tomy-xiao-300x210.jpg" alt="Tomy Xiao instant digital camera" width="300" height="210" /></a></p>
<p>This first model by Tomy is a bit clumsy and according to the company is targeted to women in their 30&#8217;s and 40&#8217;s (that might find it <a href="http://en.wikipedia.org/wiki/Kawaii" target="_blank">kawaii</a>!) and families.</p>
<p>The pricing in Japan is of <strong>¥34,800</strong> for the camera and <strong>¥880 </strong>for 20 sheets of photo paper (therefore cheaper than the Cheki/Instax mini ¥540 per 10 photos).</p>
<p><a href="http://www.zink.com/" target="_blank">Zink</a> (zero ink) is a tecnhonogy developed in the USA that allows to print photos without using ink but through a reaction to heat. You can find more details about how Zink ink works <a href="http://www.zink.com/how-ZINK-works" target="_blank">here</a>.</p>
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<p>Polaroid had also released a Zink product one year ago, the <a href="http://www.zink.com/Polaroid-PoGo" target="_blank">PoGo instant mobile printer</a>.</p>
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		<item>
		<title>Live Blogging from iSummit &#8216;08 in Sapporo</title>
		<link>http://www.gchicco.com/2008/07/30/live-blogging-from-isummit-08-in-sapporo/</link>
		<comments>http://www.gchicco.com/2008/07/30/live-blogging-from-isummit-08-in-sapporo/#comments</comments>
		<pubDate>Wed, 30 Jul 2008 03:47:34 +0000</pubDate>
		<dc:creator>Gian</dc:creator>
				<category><![CDATA[conference]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[heather ford]]></category>
		<category><![CDATA[icommons]]></category>
		<category><![CDATA[isummit08]]></category>
		<category><![CDATA[jimmy wales]]></category>
		<category><![CDATA[joi ito]]></category>
		<category><![CDATA[live blogging]]></category>
		<category><![CDATA[mohamed nanabhay]]></category>

		<guid isPermaLink="false">http://www.gchicco.com/?p=36</guid>
		<description><![CDATA[Today (and for all the event) I will be the &#8220;official&#8221; live blogger for the iSummit 2008, organized by iCommons in Sapporo, Japan.
After the success of previous editions in Harvard &#8216;05, Rio de Janeiro &#8216;06 and Dubrovnik &#8216;07, the iSummit comes to Sapporo, one of the most innovation-oriented cities in Japan.
I&#8217;ll be using Cover it [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Today (and for all the event) I will be the &#8220;official&#8221; live blogger for the <a href="http://icommonssummit.org/index.html" target="_blank">iSummit 2008</a>, organized by iCommons in Sapporo, Japan.</p>
<p>After the success of previous editions in Harvard &#8216;05, Rio de Janeiro &#8216;06 and Dubrovnik &#8216;07, the iSummit comes to Sapporo, one of the most innovation-oriented cities in Japan.</p>
<p>I&#8217;ll be using <a href="http://www.coveritlive.com" target="_blank">Cover it Live</a> for the live blogging and you can follow the keynotes on the <a href="http://icommonssummit.org/summit_blog" target="_blank">iSummit Blog</a>.</p>
<p><a title="me @ iSummit '08 by Rampant Gian, on Flickr" href="http://www.flickr.com/photos/gchicco/2716067966/"><img src="http://farm4.static.flickr.com/3016/2716067966_87c837a5a5.jpg" alt="me @ iSummit '08" width="420" /></a></p>
<p>PS: I will be updating this post later with links to concluded keynotes.</p>
<p><a href="http://icommonssummit.org/summit_blog/2008/07/live-blog-opening-keynote.html" target="_blank">This is the opening keynote session</a> with Heather Ford, Jimmy Wales, Joi Ito and Mohamed Nanabhay.</p>
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		</item>
		<item>
		<title>Oooops I did it again! (aka iSummit &#8216;08 @ Sapporo)</title>
		<link>http://www.gchicco.com/2008/07/20/oooops-i-did-it-again-aka-isummit-08-sapporo/</link>
		<comments>http://www.gchicco.com/2008/07/20/oooops-i-did-it-again-aka-isummit-08-sapporo/#comments</comments>
		<pubDate>Sun, 20 Jul 2008 08:36:34 +0000</pubDate>
		<dc:creator>Gian</dc:creator>
				<category><![CDATA[conference]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[digital life]]></category>
		<category><![CDATA[icommons]]></category>
		<category><![CDATA[isummit]]></category>
		<category><![CDATA[sapporo]]></category>

		<guid isPermaLink="false">http://www.gchicco.com/?p=33</guid>
		<description><![CDATA[I guess I have a particular ability to get entangled in great events and, even though I&#8217;m on a sabbatical, I did it again&#8230; I guess that&#8217;s one of the problems of knowing a lot of cool and interesting people around the world!  
After several World Business Forums, Pangea Day and barcamps, this time [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I guess I have a particular ability to get entangled in great events and, even though I&#8217;m on a sabbatical, I did it again&#8230; I guess that&#8217;s one of the problems of knowing a lot of cool and interesting people around the world! <img src='http://www.gchicco.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>After several <strong>World Business Forums</strong>, <strong>Pangea Day</strong> and barcamps, this time I&#8217;ll be in Sapporo, Japan, collaborating with the <a href="http://icommons.org/" target="_blank">iCommons</a> team that is organizing the <strong>iSummit &#8216;08</strong>. This is one of the most interesting and stimulating real life meetings on global digital culture. I&#8217;ll be in charge of the live blogging and some other interesting stuff.</p>
<p><a title="iSummit '08 - Sapporo by Rampant Gian, on Flickr" href="http://www.flickr.com/photos/gchicco/2684123307/"><img src="http://farm4.static.flickr.com/3015/2684123307_dff8c44c29_m.jpg" alt="iSummit '08 - Sapporo" width="240" height="223" /></a></p>
<p>The programme ranges from <a href="http://icommonssummit.org/programme/keynote.html" target="_blank">keynotes</a> to <a href="http://icommonssummit.org/programme/labs.html" target="_blank">labs</a> and local events.</p>
<p>These are some of the <a href="http://icommonssummit.org/programme/keynote.html" target="_blank">keynotes</a>:</p>
<ul>
<li><em>The Literacy Project: Encouraging Best-Practice Sharing in the Non-profit Community</em> by <a href="http://icommonssummit.org/speakers/2008/07/jessica-powell.html" target="_blank">Jessica Powell</a></li>
<li>R<em>eady to Share: Fashion and the Commons</em> by <a href="http://icommonssummit.org/summit_blog/2008/06/meet-the-speakers-johanna-blak.html" target="_blank">Johanna Blakley</a></li>
<li><em>Collaborative Creativity: How innovation together has stood the test of time </em>by <a href="http://icommonssummit.org/speakers/2008/04/rishab-aiyer-ghosh.html" target="_blank">Rishab Ghosh</a></li>
<li><em>Status of the Commons</em> by <a href="http://joi.ito.com/" target="_blank">Joi Ito</a></li>
<li><em>The Future of Open Search</em> by <a href="http://en.wikipedia.org/wiki/Jimbo_Wales">Jimmy Wales</a></li>
</ul>
<p><a href="http://icommonssummit.org/programme/labs.html" target="_blank">The labs</a>:</p>
<ul>
<li><em>Open Education Policy and Practice in a New Century: Implementing What Works</em></li>
<li><em>Open Business</em></li>
<li><em>Local Context Global Commons: Open Publishing</em></li>
<li><em>DIY video</em></li>
<li><em>Frontiers of Openness in Japan</em></li>
<li><em>Research Workshop on Free Culture</em></li>
</ul>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="344" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.youtube.com/v/3YCGzNNGop0&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" /><embed type="application/x-shockwave-flash" width="425" height="344" src="http://www.youtube.com/v/3YCGzNNGop0&amp;hl=en&amp;fs=1&amp;rel=0&amp;color1=0x3a3a3a&amp;color2=0x999999" allowfullscreen="true"></embed></object></p>
<p>This is a brief description taken from the official iSummit website:</p>
<blockquote><p><span style="color: #808080;"><em>The fourth global iSummit will be held in Sapporo, Japan from 29 July to 1 August, 2008. iCommons in association with Digital Garage, Creative Commons Japan and the City of Sapporo will bring together pioneers of the free Internet from over 60 countries around the world.</em></span></p></blockquote>
<blockquote><p><span style="color: #808080;"><em>Inspired by Japanese innovation and hosted in a city fast becoming recognised for its modern, creative, technology-orientated approach to business and public initiatives &#8211; this year&#8217;s iSummit will be a ground-breaking event that showcases pioneering approaches to furthering digital culture around the world.</em></span><br />
<strong></strong></p></blockquote>
<p><strong>Join and follow the event on:</strong></p>
<ul>
<li><a href="http://www.facebook.com/event.php?eid=21833063064" target="_blank">Facebook</a></li>
<li><a href="http://twitter.com/iSummit" target="_blank">Twitter</a></li>
<li><a href="http://uk.youtube.com/user/isummit08" target="_blank">Youtube</a></li>
<li>or visit the <a href="http://icommonssummit.org/index.html" target="_blank">official website</a> and <a href="http://icommonssummit.org/summit_blog/" target="_blank">blog</a></li>
</ul>
<h3><strong>If you&#8217;re going to Sapporo, please<a href="http://www.gchicco.com/?page_id=20" target="_self"> drop a line </a>and let&#8217;s meet there.</strong></h3>
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		</item>
		<item>
		<title>Brad Jefferson &amp; Animoto.com &#8211; The end of slideshows!</title>
		<link>http://www.gchicco.com/2008/03/09/brad-jefferson-animotocom-the-end-of-slideshows/</link>
		<comments>http://www.gchicco.com/2008/03/09/brad-jefferson-animotocom-the-end-of-slideshows/#comments</comments>
		<pubDate>Sun, 09 Mar 2008 13:41:00 +0000</pubDate>
		<dc:creator>Gian</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[startup]]></category>
		<category><![CDATA[web]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[animoto]]></category>
		<category><![CDATA[digital entrepreneur]]></category>

		<guid isPermaLink="false">http://www.gchicco.com/?p=14</guid>
		<description><![CDATA[
(note: the italian version of this article is available on 7th Floor online magazine)

The web of the late 90&#8217;s was pretty different from what we are now living online. I recall that, at the startup I used to work for, new features were developed only taking into account the product (surely of high quality) and [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://bp3.blogger.com/_e0-d9obN6oo/R9VQM3VtrII/AAAAAAAAAYg/MdaeHVJxlKY/s1600-h/animoto_logo_sm_whiteBkgd.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5176131528675929218" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer;" src="http://bp3.blogger.com/_e0-d9obN6oo/R9VQM3VtrII/AAAAAAAAAYg/MdaeHVJxlKY/s400/animoto_logo_sm_whiteBkgd.jpg" border="0" alt="" /></a></p>
<p><span style="color: #000099;">(note: the italian version of this article is available on </span><a style="color: #000099;" href="http://www.7thfloor.it/2008/02/18/brad-jefferson-ceo-animoto/">7th Floor online magazine</a><span style="color: #000099;">)</span></p>
<div></div>
<div style="text-align: justify;">The web of the late 90&#8217;s was pretty different from what we are now living online. I recall that, at the startup I used to work for, new features were developed only taking into account the product (surely of high quality) and people were just a marginal aspect. The value proposition was centered in offering our customers the best contents of a certain type, and this should have been enough to be successful. <a href="http://www.thomaslfriedman.com/">Tom Friedman</a> defines this as the capability of &#8220;<span style="font-style: italic;">downloading</span>&#8220;, that is, to have access to the information. But always according to Friedman, the real internet revolution has begun when people had the opportunity of &#8220;<span style="font-style: italic;">uploading</span>&#8221; their own contents to the web.</div>
<div></div>
<div>
<div style="text-align: justify;">Today&#8217;s websites focus their energy on the uploading factor. Take <a href="http://www.amazon.com/">Amazon.com</a> as an example, they have made their mayor strength through their customer&#8217;s opinions. We are navigating in the river of new sites that have been called the <a href="http://en.wikipedia.org/wiki/Web_2">Web 2.0</a>, many of whom are just copies of each other.</div>
</div>
<div></div>
<div style="text-align: justify;">I met <a href="http://www.linkedin.com/in/bradjefferson"><span style="font-weight: bold;">Brad Jefferson</span></a>, co-founder and CEO of <a style="font-weight: bold;" href="http://www.animoto.com/">Animoto.com</a>, one of this new uploading sites that declares &#8220;the end of slideshows&#8221;.</p>
<p><span style="font-weight: bold;">Animoto was born a bit by chance</span> (see the garage story) and with a very definite dream. Says Brad: &#8220;<span style="font-style: italic;">Our passion is automating the creative process for creating video content that has the type of production value you&#8217;d expect to see in film or television.  Simply put, when users upload their images and music to Animoto our technology should be able to infer the best way to put it all together into a video &#8211; all with a click of a button.  We want anyone to be able to make professional looking videos, not just super technical people who own and know sophisticated editing software</span>&#8220;.</p>
</div>
<div></div>
<div>
<div style="text-align: justify;">So the next time that you&#8217;ll come back from a trip (or other event) full of digital photos, why don&#8217;t you upload the best of them to flickr and then, with a song that reminds you of that experience, you make a video and share it with your friends? It won&#8217;t be just a normal video, check out this one:</div>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="432" height="250" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="W47d5455f54f53459" /><param name="wmode" value="opaque" /><param name="scaleMode" value="showAll" /><param name="allowNetworking" value="all" /><param name="allowScriptAccess" value="always" /><param name="flashvars" /><param name="src" value="http://widgets.clearspring.com/o/46928cc51133af17/47d5455f54f53459" /><embed id="W47d5455f54f53459" type="application/x-shockwave-flash" width="432" height="250" src="http://widgets.clearspring.com/o/46928cc51133af17/47d5455f54f53459" allowscriptaccess="always" allownetworking="all" scalemode="showAll" wmode="opaque"></embed></object></p>
<div style="text-align: justify;"><span style="font-weight: bold; font-size: 130%; color: #ff0000;">garage story</span><br />
Animoto was founded by four 30-year-old buddies which went together to high school and three of them to college too.  Their common link has always been that they&#8217;re all incredibly passionate people who love to work hard and inspire each other. Brad specialized in enterprise software at company called Onyx Software, while the other three found themselves working in film, television and music.</div>
<div style="text-align: justify;">&#8220;<span style="font-style: italic;"><span style="font-weight: bold;">The idea for Animoto came from Stevie Clifton</span>, our CTO, while he was doing documentary work for ABC.  As a motion graphics artist, Stevie was responsible for the special effects and motion design that was incorporated into various ABC documentaries.  Yet, Stevie is also a software engineer so he was always inventing ways to make his motion graphics job easier by automating certain aspects of his daily grind.  One night at a NY hole-in-the-wall sake bar Stevie started drawing up some of his job automation ideas on a dirty napkin for Jason Hsiao, our President.  After hearing the idea Jason basically said, &#8220;Stevie, that&#8217;s great that you&#8217;ve come up with a way to automate your job but if we could implement this technology through the Internet so anyone could access it that would be something really special.&#8221;  Jason shared the business idea with me and I was hooked.  We then pulled in Stevie&#8217;s brother, Tom Clifton, our Creative Director, to round out our founding team&#8221;</span>.</p>
<p><span style="font-weight: bold; font-size: 130%; color: #ff0000;">business model</span><br />
<span style="font-weight: bold;">Animoto is based on the freemium (free + premium) model</span>. Registered users can create 30 second Animoto videos for free.  Creating a full-length video costs $3 USD or $30 USD for an annual all-access pass that allows for the creation of unlimited full-length videos.  &#8220;<span style="font-style: italic;">We&#8217;ve also been experimenting with opt-in advertising that we call &#8216;Distractions.&#8217;  We&#8217;ve found that there&#8217;s lots of commercial demand for our technology so expect to see some interesting developments on that front in 2008</span>&#8220;.</p>
<p><span style="font-weight: bold; font-size: 130%; color: #ff0000;">funding</span><br />
Brad explains their starting funding: &#8220;<span style="font-style: italic;">We bootstrapped our first six months to create the Animoto.com alpha release.  We launched the alpha site to friends and family in March 2007 and the feedback was very positive (albeit, it was from our loved ones).  While we were thrilled that our alpha testers were loving Animoto.com, our stomachs sank a bit as we started our budget number crunching</span>&#8220;.</p>
<p>It takes a lot of processor power to render each unique video creation with a high quality production value, not to mention the bandwidth and storage needs.</p>
<p>&#8220;<span style="font-style: italic;">If our site was to become as popular as we had hoped the cost to run the infrastructure was going to mean that we&#8217;d require a fairly substantial infusion of cash which is something we wanted to avoid in order to maintain our ownership.  <span style="font-weight: bold;">We spent a lot of time planning for success</span> so instead of rushing to launch Animoto.com publicly we took a step back and decided to completely re-architect our technical infrastructure on </span><a style="font-style: italic;" href="http://www.amazon.com/gp/browse.html?node=3435361">Amazon Web Services</a><span style="font-style: italic;"> (AWS)</span>&#8220;.</p>
<p>They decided to sacrifice nearly four months to move Animoto.com to AWS, but they knew it was the right thing to do. During that period they continued to improve everything about the site and, more importantly, that extra time gave Brad enough time to find the right investors for Animoto.  &#8220;<span style="font-style: italic;">With the new technical infrastructure our capital requirements were smaller.  In fact, our capital requirements were so small that I was able to look no further than our family and friends to raise sufficient funds to complete our Series A private placement</span>&#8220;.</p>
</div>
<div style="text-align: justify;"><span style="font-weight: bold; font-size: 130%; color: #ff0000;">the launch</span><br />
The site was launched as a private alpha in March 2007 and the private beta in July 2007.  &#8220;<span style="font-style: italic;">Once we felt the private beta was solid we picked August 14, 2007, as our public launch date and a couple weeks before launch we invited a bunch a tech bloggers to take a sneak peak</span>&#8220;.  Tech bloggers loved the service and wrote favorably about Animoto and August 14th was the D-day for the press release which made them public.</p>
<p>&#8220;<span style="font-style: italic;">In hindsight, <span style="font-weight: bold;">we probably should have focused less on the tech circles and more on mainstream audiences</span>; that&#8217;s where our marketing focus is now</span>&#8220;.</p>
<p><span style="font-weight: bold; font-size: 130%; color: #ff0000;">relationships</span><br />
Animoto allows users to retrieve photos from sites like <a href="http://picasa.google.com/">Picasa</a>, <a href="http://www.flickr.com/">Flickr</a>, <a href="http://www.facebook.com/">Facebook</a> and <a href="http://www.smugmug.com/">SmugMug</a> to create videos and during 2008 the team will concentrate in strengthening the links with these and other communities.</p>
<p>&#8220;<span style="font-style: italic;">We see social platforms like <a href="http://code.google.com/apis/opensocial/">OpenSocial</a> and Facebook as great ways to get more people familiar with Animoto.  The very nature &#8211; and brilliance &#8211; of a social platform, however, means that social networks like those from Google and Facebook can benefit from the value of apps like ours without needing to acquire companies like us</span>&#8220;.</p>
<p>In any case, during the first months of Animoto&#8217;s life, several companies have expressed their interest in what these guys are cooking.  &#8220;<span style="font-style: italic;">It was pretty cool to hear from Google and be invited to their campus to join their OpenSocial initiative just a few weeks after our public launch</span>&#8220;.<br />
<span style="font-size: 130%; color: #ff0000;"><br />
</span><span style="font-weight: bold; font-size: 130%; color: #ff0000;">advice for entrepreneurs</span></p>
</div>
<ul>
<li>There&#8217;s nothing better than working with <span style="font-weight: bold;">people you really trust</span>, admire and are inspired by</li>
<li>Prove the feasibility of your idea <span style="font-weight: bold;">as early as possible</span></li>
<li><span style="font-weight: bold;">Plan for success</span>; failure means you simply move on to the next idea</li>
<li>Always <span style="font-weight: bold;">take more investment </span>than you think you need if it&#8217;s available</li>
</ul>
<p><strong><br />
</strong></p>
<div style="text-align: justify;"><span style="font-weight: bold; font-size: 130%; color: #ff0000;">Animoto in brief</span><br />
- birthdate: Aug 2006<br />
- employees / age range: 7 full-time &amp; 4 part-time / 23-32 yrs old<br />
- target audience: <span style="font-weight: bold;">anyone who has access to digital images</span><br />
- pc, mac, linux or who cares as long as it does the job? &#8220;<span style="font-style: italic;">I use a PC for my business function but all of our engineers and designers use Macs.  Our entire web infrastructure is on Linux</span>&#8220;.<br />
- success: in the first four months since launching, Animoto video creations have been viewed more than 10 million times.</p>
<p>&#8220;<span style="font-style: italic;">We thought Animoto videos from MySpace bands would account for a large percentage of these views since Animoto is the perfect music video creator but it&#8217;s been amazing and inspiring to see the different types of videos our users are creating with Animoto: snowboarders touting their latest insanities, Facebook-fanatics crafting their latest &#8220;who-am-I&#8221; video profiles, football teams reliving their big Friday night win, animal-lovers that can&#8217;t stop sending us videos of their pets, online daters trying to score just one date with a normal person, DJ&#8217;s recreating that last night of Burning Man, models and actors working on their portfolio submissions, jazz quartets experimenting with live performance visuals, bikers bragging about the latest mountain they&#8217;ve conquered with evidence of bruises and blood, nature photographers showcasing their latest spread, real estate brokers looking to get top dollar for their listings, third-grade students surprising their teachers with their class presentations, illustrators discovering how to inject their art with even more life, conference speakers needing to kick-start their sleepy audiences, party organizers promoting the next hot bar scene, car enthusiasts boasting their new rims, brides creating the perfect wedding videos, aspiring film writers producing clever comedy shorts, memorabilia collectors showing off their collections, new parents proudly announcing the arrival of their new one, and even families keeping in touch with their sons and daughters serving in Iraq</span>&#8220;.</p>
</div>
<p><span style="font-size:130%;"><strong style="color: #ff0000;">On Brad</strong></span><a href="http://bp2.blogger.com/_e0-d9obN6oo/R9VQ5nVtrJI/AAAAAAAAAYo/WDutELYRphs/s1600-h/brad_jefferson_animoto.jpg" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5176132297475075218" style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer; width: 173px; height: 259px;" src="http://bp2.blogger.com/_e0-d9obN6oo/R9VQ5nVtrJI/AAAAAAAAAYo/WDutELYRphs/s400/brad_jefferson_animoto.jpg" border="0" alt="" /></a></p>
<div style="text-align: justify;">Brad is 32 years old, married with a daughter who was born January 13, 2008. He was born in California and grew up outside of Seattle. Attended Dartmouth College and played American football all four years (&#8220;<span style="font-style: italic;">we went 10-0 and won the Ivy League my Jr. year</span>&#8220;).</p>
<p>His interests include anything that involves physical activity but favorites include football, mountain biking, running, skiing, snowboarding.  His latest hobbies include photography and home improvement.</p>
<div style="text-align: left;">check out his <span style="font-weight: bold;">LinkedIn profile</span>: <a href="http://www.linkedin.com/in/bradjefferson">http://www.linkedin.com/in/bradjefferson</a></div>
<p>- Past experience that was useful for launching Animoto: &#8220;<span style="font-style: italic;">At Onyx Software, I managed various teams and was always involved in the selling and implementing of our software.  I use my sales and management skills everyday at Animoto.  Near the end of my tenure at Onyx I managed the team that provided a lot of the reports to our Board of Directors.  At the time, Onyx was a publicly traded company on the NASDAQ.  I&#8217;ve found the skills of being able to analyze a company from a top-down and bottom-up perspective essential</span>&#8220;.</p>
<p>- What digital app/site/service has changed your working experience for good? &#8220;<span style="font-style: italic;">the iPhone</span>&#8221;</p>
<p>- Digital entrepreneurs you admire? &#8220;<span style="font-style: italic;">All who give back in an philanthropic way</span>&#8220;.</p>
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		<title>Digital photography is ruining our skin tones?</title>
		<link>http://www.gchicco.com/2008/02/27/digital-photography-is-ruining-our-skin-tones/</link>
		<comments>http://www.gchicco.com/2008/02/27/digital-photography-is-ruining-our-skin-tones/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 22:13:00 +0000</pubDate>
		<dc:creator>Gian</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[analog]]></category>
		<category><![CDATA[monocle]]></category>
		<category><![CDATA[tyler brule]]></category>

		<guid isPermaLink="false">http://www.gchicco.com/?p=12</guid>
		<description><![CDATA[
I read in the last number of (my favorite general news) magazine, Monocle, about the struggle of film photography, the people that are trying to save it for their art and hobbies (by even stocking it in the freezer) and the advantages that it still holds against the stampeding digital alternative.
While I resurrected my passion [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://bp2.blogger.com/_e0-d9obN6oo/R8Sd-RDbfaI/AAAAAAAAAXo/n3bBAgftJQM/s1600-h/issue11.gif" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}"><img id="BLOGGER_PHOTO_ID_5171431965183409570" style="margin: 0pt 0pt 10px 10px; float: right; cursor: pointer;" src="http://bp2.blogger.com/_e0-d9obN6oo/R8Sd-RDbfaI/AAAAAAAAAXo/n3bBAgftJQM/s320/issue11.gif" border="0" alt="" /></a><br />
I read in the last number of (my favorite general news) magazine, <a href="http://www.monocle.com/">Monocle</a>, about the struggle of film photography, the people that are trying to save it for their art and hobbies (by even stocking it in the freezer) and the advantages that it still holds against the stampeding digital alternative.</p>
<p>While I resurrected my passion for photography some years ago thanks to the progress of digital  single-lens-reflex (D-SLR) cameras (my beloved <a href="http://www.dpreview.com/reviews/NikonD70/">Nikon D70</a> has been recently replaced by a gorgeous <a href="http://www.dpreview.com/previews/nikond300/">D300</a>), I have recently learned to appreciate the pleasure of analog photography. I never was patient enough to learn dark room techniques, but film photography has some characteristics that might be the seeds to its survival:</p>
<p>- the extra dedication on composition and &#8220;thinking&#8221; of the shot. It&#8217;s just too costly (plus you don&#8217;t have immediate feedback) to shoot as if your camera were and Uzi machine gun, so you have to carefully compose and snap when you think you&#8217;ve got it<br />
- polaroids (It has recently been announced that Polaroid will be discontinuing instant film): these pics are not only unique but also instantaneously touchable, and digital can&#8217;t just match that.<br />
- grain: in digital it can be imitated, but it lacks the randomness of the real one.<br />
- from the snobbish point of view, now everyone does digital, so going back to analog is a way of differentiating and has a particular &#8220;charm&#8221;.<br />
- hardware reliability: my Nikon F3 can work with almost no energy consumption (and Nikon&#8217;s fully mechanical cameras of the F2 series can be used in the desert or in the freezing pole with no battery at all). Besides, after several decades the camera is just as valid as it was when it was first launched. Can you imagine using your present digicam in 5 years time?<br />
- the expectancy to see the results obtained: this is not necessarily an advantage, but when I go to the lab to retrieve my developed negatives/prints, there&#8217;s that mix of anxiety and curiosity to see how did they come.</p>
<p>The first article that confronts digital/analog photography is <span style="font-style: italic;">&#8220;Save our skintones&#8221;</span> by <a href="http://www.spock.com/do/profiles/index/Tyler-Br%C3%BBl%C3%A9">Tyler Brûlé</a> &#8211; Monocle&#8217;s founder and editor in chief. Mr. Brûlé complains mainly about the difference there is in color quality between the two technologies, specially if compared printed stuff.</p>
<blockquote><p><span style="font-style: italic;">&#8220;In the pages of Vogue and InStyle leading boys and breakthrough girls appear as if they might have liver conditions judging by their skin tones&#8221;</span> writes Mr. Brûlé</p></blockquote>
<p>In my amateur photographic experience and professional printing experience (of high quality brochures, mags, etc) I found that the gap can be easily closed if several measures are taken:</p>
<ul>
<li><span style="font-weight: bold;">Printing quality</span>: first of all, to compare the two outputs, you cannot use standard/pro printed film and a digital photo printed using a home printer. You require a professional print from digital, which impacts heavily on the quality of paper and most importantly on the quality of inks/pigments and the <a href="http://en.wikipedia.org/wiki/Gamut">color gamut</a> they allow to reproduce.</li>
<li><span style="font-weight: bold;">Color correction</span>: it is done in analog too. If you see well reproduced skin tones in a film photo print, it means that the photographer has worked on it. You must use the right film to balance the available light (tungsten, daylight) in order to reproduce the color temperature correctly. If you make use of flash/strobes you sometimes need to apply gels for the same reason. This is necessary only in color photography of course, as black&amp;white does not suffer of this.  Equivalently, in digital photography  you have to  select the right white balance to meet the present light. The advantage of digital is that if you shoot in raw format, you can do this after the pic has been taken, but you must remember to do it!</li>
<li><span style="font-weight: bold;">Screen color calibration:</span> the screens of our computers don&#8217;t reproduce colors correctly unless you <a href="http://en.wikipedia.org/wiki/Color_calibration">calibrate</a> them using dedicated hardware &amp; software. Calibration is  connected to the output source too (type of printer, technology, etc).</li>
<li>When you consider the <span style="font-weight: bold;">printing process</span> of a magazine, some other technical factors must be considered. From the printing machines used (roto-offsett or flat) to the color adjustments, the constancy of them and the types/amounts of inks used (from the 4 CYMK to even 10 or more dedicated pantone inks).</li>
<li>Apart from these technical aspects, I think that some fashion models look sick anyway and this is more of a trend than a printing problem!</li>
</ul>
<p>Due to the acceleration brought by digital photography, it&#8217;s easy that you might forget to carefully work on these aspects during the workflow that will produce the printed version of your capture. But only once all these aspects have been taken care of you can try to compare a digital and an analog print&#8230; and at this point you&#8217;ll see that differences -if any- are almost not present. There&#8217;s one aspect that digital cannot reproduce, or at least not with the same philosophy, and it is grain. In film, grain is produced by the chemical interaction of different substances that produce a unique result with a random disposition of its particles. Digital grain instead is the product of a software algorithm which produces only &#8220;artificial&#8221; randomness.</p>
<p>So the conclusion is that to get those superb skin tones that you find in [well treated] analog photography, you must be just as careful when producing prints from digital. <span style="font-weight: bold;">Conceptually the points to take care of are the same, in practice they require some different abilities</span> that are not always present even in professional outputs.<span style="font-size:85%;"></span></p>
<p><a title="Brandeburg Tor by Rampant Gian, on Flickr" href="http://www.flickr.com/photos/gchicco/1275253123/"><img src="http://farm2.static.flickr.com/1193/1275253123_751bfdf32a_m.jpg" alt="Brandeburg Tor" width="198" height="240" /></a><br />
Polaroid instant photo taken during my last visit to Berlin</p>
<p><span style="font-size:100%;">I&#8217;ll discuss about how could analog photography be saved from oblivion in a future post. I think that an important change must be applied on the business model  and supply chain (shift to cooperation and partnership of film producers).<br />
</span></p>
<blockquote><p><span style="font-style: italic;"><br />
</span></p></blockquote>
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