http://www.gchicco.com/2008/08/23/micromarketing-show-me-what-youre-reading-or-maybe-not/ Gianfranco Chicco's blog: a place to collect ideas, experiences and random thoughts... Tue, 27 Dec 2011 16:41:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.gchicco.com/2008/08/23/micromarketing-show-me-what-youre-reading-or-maybe-not/comment-page-1/#comment-166 aliciana Tue, 26 Aug 2008 05:50:04 +0000 http://www.gchicco.com/?p=42#comment-166 I discussed the issue with a Japanese friend. She says: "...I also used to wonder why they always cover my books when I buy them... but you're right, it's a matter of privacy, I believe. Many people read books on trains and you prefer not to show what you are reading in public. When you are reading at home, however, the paper cover often becomes annoying. Most Japanese books (both hardcover and paperback) already have an additional original paper cover (very nice one, and the real face of books is so plain), so I usually get rid of both of the covers (original and book-store's) at home. Your point that the covers promote bookshops is also correct, as the second reason! Oh yeah, and (not me, really) many Japanese feel like to keep the books as new/neat as possible for long, that is another reason to cover the book even twice. So interesting to hear what foreigners find strange in Japan. Don't you hesitate to show what you are reading in public in Italy?? ..." I discussed the issue with a Japanese friend. She says:
“…I also used to wonder why they always cover my books when I buy them… but you’re right, it’s a matter of privacy, I believe.
Many people read books on trains and you prefer not to show what you are reading in public.
When you are reading at home, however, the paper cover often becomes annoying.
Most Japanese books (both hardcover and paperback) already have an additional original paper cover (very nice one, and the real face of books is so plain), so I usually get rid of both of the covers (original and book-store’s) at home.
Your point that the covers promote bookshops is also correct, as the second reason!
Oh yeah, and (not me, really) many Japanese feel like to keep the books as new/neat as possible for long, that is another reason to cover the book even twice.
So interesting to hear what foreigners find strange in Japan.
Don’t you hesitate to show what you are reading in public in Italy?? …”

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