Archives for December, 2007
Moo cards, or how to reinvent a business through design and co-creation
Personalization, co-creation and uniqueness have been amongst the strongest design trends in the last 6-7 years. It’s not enough to have a signed garment but it also has to be unique. It once happened only with haute couture or expensive cars and recently it has expanded to consumer products and “normal stuff” and it’s mostly [...]
Do the green thing!
Next time you need to buy something, buy an old thing!
(if you don’t know the “green thing”, you can discover it here: www.dothegreenthing.com)
Media with no originality
Last monday I was at a MilanIN event talking with my french super-PR friend Axelle on the state of pr and media relations in Italy. We work in this market from different sectors and with different approaches (she has her own PR company, I do marketing and work with the most important business media in [...]
Philippe Starck on design (at TED)
He feels useless… but he has some interesting stuff to say. He’s fun, fascinating and inspiring at the same time.
Talking about mutants, poetry, genius and… well yes, design.
“nobody is obliged to be a genius, but everyone is obliged to participate”.
“God is a trap. God is the answer when… we don’t know the answer”.
Just 18 minutes [...]
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